Differentiation: The Best Thing Since Sliced Bread,
and Then Some

Proper differentiation assures that your marketing achieves peak financial return.

Differentiate

• What you do better than others (uniquely).
  
• Something others cannot do the way you do.
  The compelling reason(s) to do business with you.
  
• It’s what gives you price point advantage.

In short, a clear expression of what you do, how you do it better, and why anyone should respond.

A quick evaluation:
Take your ad, brochure, or web site and place your competitor's logo over yours. If they can claim what you say, then you have not differentiated yourself. Result? You are perceived as a commodity to your audience and that means you sell based on price.

What your audience needs / wants

• What keeps your customers up at night?
  
• What do they want solved or done?
  
• What drives them to buy?
  
• Once we uncover this we blend it to your differentiation.

• What do we need to convey in your message?
• How do we make it convincing/compelling?
• Then everything we write/create is build upon that core message.

Message / Audience Segmentation

Now we take the core message and customize it to speak to the segments of your audience. We maintain the core message but we express it to meet their expectations, wants and needs.

The purpose of our differentiation process is to:

• Help your business growth profitably
  
• Cut waste in prospecting
  
• Attract the right customers

Differentiation will make you money.

Your “value-difference” is the most valuable asset of your company. It is the driving force behind your value-selling proposition. It’s what supports:

• Higher price point
• Reason to buy
• Compelling story
• Better customers
• Business retention
• Referrals
• Sustainability
• Ability to predict your sales future

Every time your sales people hear: “Your price is too high…” means that the perceived value you offer doesn't justify the selling price.

We can effectively lift your value perception, draw the right kinds of customers and establish the most unassailable market position for your product solutions.

“Your “value-difference” is the most valuable asset of your company. It is the driving force behind your value-selling proposition.”

Our unique MAPP© is a practical and actionable process that will ensure your differentiation actually works and delivers results--a practical way to achieve peak financial return.

So, do you think this might be of interest to you?

Contact: Al Pirozzoli   203-232-5527