Most marketing plans do not work.

Why?

1. They are not plans at all. They are usually disjointed tactics such as an ad here, a radio spot there, and so on.
2. They are not differentiated.
3. They have no specific goals.
4. They are not integrated.
5. They are not based on any strategic process.
6. They are very creative but sell nothing.
7. They reach the wrong audience with the wrong message at the wrong time.

Therefore, most marketing initiatives hardly bring in enough money to cover what it cost to produce them. That is not a wise business stragedy.

Contact: Al Pirozzoli   203-232-5527